Fast turnaround. Highly personalized. Short runs. Flexible.
If you’re in the market for small or highly personalized print run, digital is the way to go. Our state-of-the-art digital presses love on-demand printing. And the turnaround time is mind-bogglingly fast—even when your specs include variable images. With that kind of flexibility, digital gives our clients the power to make every first impression a personal one.
And digital technology has been quickly catching up to the muscle offset when it comes to producing larger print runs at a low price. Even several thousand sheets. Ah, progress. This is even applicable to home printing to some degree, with the use of mobile invoice printer models, companies can keep the printing in house and still relatively cheap.
? Fast turnaround
? Highly personalized
? Short runs
When To Use Digital Printing
Digital printing is best utilized when you need a fast turnaround and/or small quantities, but we can also use digital in conjunction with offset printing when you need part of a large order quickly. The printing possibilities truly are endless. You can even print in large format, thanks to our high-quality large format multifunction device printers. Here is how you can rock your marketing with digital:
Variable Data Printing
Also known as mass personalization (there’s an interesting oxymoron for you).
A direct result of advances in digital printing, variable digital printing lets you create crisp, full-color jobs that look and feel like traditional offset printing—with mass customization that makes every piece more targeted and valuable. The secret sauce?
One part database, one part digital press, and one part ingenious software. Abracadabra.
So instead of producing 10,000 copies of a single document, you get 10,000 unique messages for single customers. The most popular applications include: Direct mail like postcards. Customer relationship management. Advertising inserts. Personalized invoice messages for upselling.
Variable data printing allows for complete customization, even down to the image itself, and is a chance for you to speak directly to your prospects. Everything we print can turn into profit. For you.