About the project
What made you go with this concept for FAIL?
My first thought was “Oh man, how can I talk about failure; isn’t that embarrassing? I don’t want to think about how I feel when I screw up, I always feel…just bad when it happens!” And I realized, the more I thought about it, that there is a stigma where “failure” is most often linked with something negative, bad, sad, etc. I remembered times that it really was a blessing in disguise that I didn’t get what I wanted at the time. I do believe that everything happens for a reason and that we are guided towards the lessons that we need to experience in our lives to become wiser and deeper. I came to the conclusion that I would expand and explore the gratitude one can feel from making a mistake and then turning it into something positive.