About the project
What made you go with this concept for FAIL?
The subject of failure can be difficult and if you let your failures define you, it can be debilitating. The beauty of it though is that some of your most creative ideas can be born through failure. Your moments of weakness transition into moments of greatness. You have more self-awareness and clarity to take you closer to your destiny. The ability to overcome is what people will remember, not the failure. This message is something that has helped me on my own personal journey. What better way to project it than straight from my own heart with the Rochester skyline in the background? Cue the music.