About the project
What made you go with this concept for FAIL?
I wanted to express the idea that sometimes failure doesn’t lead to success, or learning a meaningful lesson. Sometimes failure just leads to more failure, no matter how many motivational quotes say otherwise. The idea for flushing a basketball down a toilet as an impossible task came from a tweet by @BAKKOOONN.
About the FilmMaker
ABOUT THE CALENDAR
While @dfhdesign @kisskissdahling and @michele.randall were concepting the visuals for this year’s FUEL calendar, the idea of the Seattle gum wall really stuck out. Located in an alley under Pike Place Market, the wall was started with a few wads of gum around 1999. Despite the city’s efforts to clean it, it won’t be gone anytime soon. Not only has the wall become a beloved tourist attraction, but gum (the second largest form of litter behind cigarette butts) remains gum forever. Which raises the question: is the gum wall a #win or a #fail? #cohberfuel #deepthoughts