About the project

What made you go with this concept for FAIL?
FINN: Because you can’t always play great every day, so you need to keep trying.
MAGGIE: I like soccer and I wanted to show how I keep trying.

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Was it fun to make this film with your family members?
FINN: Yes, because my brother Eamon is crazy and I love to hang out with my family.
MAGGIE: I always play soccer with my sister but I had no idea what my brother or Alice (that’s my dog) were going to do.

Why do you think people are afraid to fail?
FINN: No one wants to look bad in front of others.
MAGGIE: I wouldn’t know. I never fail.

About the FilmMakers

THE CREGAN KIDS
Finn, age 9, Maggie, age 11, Eamon, age 13

ABOUT THE CALENDAR

The idea of urban sprawl struck our FUEL creative team as a major #fail. While concepting the visual, the classic Albert Brooks’ film Lost in America sprang to mind. In the flick, Brooks’ character, a disillusioned adman (and his wife, played by Julie Hagerty) escape the ‘burbs and head west in an RV.  #americandream #sprawl #cohberfuel #fail