About the project
What made you go with this concept for FAIL?
FINN: Because you can’t always play great every day, so you need to keep trying.
MAGGIE: I like soccer and I wanted to show how I keep trying.
About the FilmMakers
THE CREGAN KIDS
Finn, age 9, Maggie, age 11, Eamon, age 13
ABOUT THE CALENDAR
The idea of urban sprawl struck our FUEL creative team as a major #fail. While concepting the visual, the classic Albert Brooks’ film Lost in America sprang to mind. In the flick, Brooks’ character, a disillusioned adman (and his wife, played by Julie Hagerty) escape the ‘burbs and head west in an RV. #americandream #sprawl #cohberfuel #fail