About the project
What made you go with this concept for FAIL?
Understanding failure involves understanding the vulnerability of being human. Failure is a personal experience. You can succeed at something (and even appear to exceed other people’s expectations of success), yet still experience a sense of failure in process. So this personal idea of failure is seeing yourself without the masks that we put on to portray success. To accept failures is to accept your vulnerabilities. And that makes you stronger as a person in the process. The lessons learned from facing failures are the most powerful.
About the FilmMaker
ABOUT THE CALENDAR
We scoured hundreds of holiday fail images and finally settled on @dfhdesign photo of her own daughters’ visit with Santa. #naughtyandnice #fail #cohberfuel