FUEL: Creativity+Craft

FUEL is an annual collaboration between Cohber and 12 of our area’s most talented creatives

The result is a showcase calendar designed to celebrate and inspire creativity all year long



FUEL is an annual project by Cohber that brings together some of the leading creative minds in Rochester. And each year, FUEL creatives riff on a theme. This year, 12 writers explored the theme of LOST & FOUND. We enlisted the writers through a teaser campaign: three letters from a mysterious person named “Art.” The three letters were anonymously hand delivered to each writer over the course of three days. (And managed to freak a few of them out.) Their stories, in turn, are told through the lost art of letter-writing, which is found again inside each envelope.

Director: Will Strawser

Production: Optic Sky Productions

Fuel Creative Team: Kate Sonnick, Michele Hamilton Randall, Diane Fitzgerald Harris, Judi Gavin