What is Variable Data Printing?
Variable data printing is highly sophisticated pieces that vary each document's text, graphics and layout by relating page content to a database, as well as other data-based information that can be used to populate the piece. This technique uses complex, rules-based programming and logic to drive the correct mix. At Cohber, digital printing, or print on demand, is not about being high-tech, it’s about increasing your ROI. And it’s about taking every opportunity to simplify, create the optimal solution and make the extraordinary possible.
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