Testing and Tracking

Cohber has the resident expertise to develop and implement comprehensive direct marketing tests where discrete variables (e.g., list, offer, headline, image, pricing) can be tested against a control package and/or a control group of customers. By capturing and tracking the back-end data (e.g., prospect responses, customer sales) against the test matrix, we can accurately measure the effect of a given variable (e.g., teaser copy) on the overall result of a given mailing (a.k.a. the “lift”). Over time, we can use this information to optimize future mailings and minimize your investment in poorly performing campaigns.