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December 25, 2006

Cohber Releases Dynamic PURL for the Holidays

Cohber's Digital Marketing Solutions Group released their dynamic Personalized URL (PURL) for the holidays today, showing they many layers of development that can be included within a PURL.

"A personalized invitation, sent via a variable email blast, was sent to our customers with a link to our electronic holiday card (CohberHoliday.com)," said Paul Galligan, Vice President and Managing Director, Cohber Digital Marketing Solutions Group. "The personalized pages show how 1:1 marketing can help our clients to reach their customers using cutting edge techniques including FLASH, personalized web sites, data updates, and more."

Cohber also offers a generic, non-personalized version of the pages (www.cohberholiday.com). "This version was created so that others can see our technology even though they weren't on the original mailing list", said Galligan. "This allows prospects to see our work, and allows us to update our records as well."

About Cohber
Cohber is a full-service printing and marketing communications company specializing in solutions from direct-to-plate printing to full service marketing solutions. From ink on paper and digital asset management to variable document composition, variable email blasts, and Personalized U.R.L. development (PURL), Cohber provides customers with solutions that have earned the company award-winning recognition as an invaluable partner in the communication process.