FUEL: Creativity+Craft

FUEL is an annual collaboration between Cohber and 12 of our area’s most talented creatives

The result is a showcase calendar designed to celebrate and inspire creativity all year long

What Does it Mean to Fail?

Each year, FUEL creatives riff on a theme. This year, we invited 12 creatives to explore the theme of FAIL. We enlisted filmmakers, visual artists, designers and a few kids. We gave them one rule: all films had to be shot on a smartphone and be less than a minute long. Turns out, to err is indeed human…and also divine. Check back each month to see if you agree.

Director: Will Strawser

Production: Will Strawser Photography and Motion

Fuel Creative Team: Kate Sonnick, Michele Hamilton Randall, Diane Fitzgerald Harris, Judi Gavin