Digital Marketing

Personalized Email, Image, and P.U.R.L. Development
Effectively Utilizing Customer Knowledge

Variable Email Development

Just the same as you would develop a highly personalized mail piece, the perfect follow-up is a highly personalized email reminder. This will ensure that you keep the same look and feel of your original mail piece, and leverage the power of the internet to interact with your customer.

Personalized Image Development

Has your creative group ever wanted to experiment by doing something that nobody else has been able to do? What if you could write your recipients name in the sand - or on the side of a building? Now imaging that you could dynamically write every single recipients name's on the side of a building so that they believe that you turned lights on and off to make their name come alive. Cohber Image Development is only limited by your imagination. Write your message with bubbles underwater, or in the sky with clouds. Have your audience in awe as their school marching band writes out their name across the football field, or in christmas lights on the top of your company's building. At Cohber, we make the extraordinary possible.

Click HERE for more awe inspiring ideas!

Variable P.U.R.L. Development

If you found out that 1 out of every 3 direct mail recipients prefers to respond online, what kind of response experience could you provide in order to keep them coming back? Are you there for them?

Cohber can provide a solution that allows personalized landing pages for each and every direct mail recipient (their personalized U.R.L.). An URL is another name for a web page.

We can also interact with each respondent in order to gain valuable information. If you had a main list that contained Name, Address, City, State, and Zip Code, how valuable would it be to you to gather other information for follow up? Information such as email address, home or work phone number, or other valuable information that you NEED to know. Cohber gathers this information via the internet when the recipient goes to their personal URL. Cohber tracks all activity for every visitor, and can show that they have an interest in your direct mail offer simply because they have gone to the site to gather more information.