Database Marketing
Effectively Harnessing Customer Knowledge

Cohber excels in direct marketing, from direct mail to email messaging and PURL development.

You don't have to be huge conglomerate to be successful database marketers. Cohber can bridge the gap between your IT and marketing teams to analyze your internal and external data and use this knowledge to guide marketing efforts from sales prospecting, to cross-selling, up-selling and driving customer loyalty initiatives.

Cohber will work with you to tailor your marketing efforts to each individual (1:1 marketing) by helping you to better understand:

• Customer buying patterns and sales/transaction history
• Targeted demographics and psychographics
• The effect of marketing promotions on activity

Whatever medium is most effective for ensuring your message resonates with the correct audience is the direction we will guide you to.