What is Customized Printing? 
By incorporating all the aspects of static printing, versioned printing, and personalized printing, customized printing now goes to the next step.
Customized printing allows you greater personalization by allowing images and text to change based on individual-specific information or "rules" on how and when specific text or specific images should populate a piece (e.g., if your data file includes a field named [Gender], then rules could be in place to insert a picture of a man if [Gender] is equal to "M", or a picture of a woman if [Gender] is equal to "F"). Likewise, any element of the piece could be customized in much the same way. An image on a postcard could have the Statue of Liberty if it was determined that the record was from New York (or more generally, the Northeast). That same image could become The Bay Bridge if it was determined that the record was from San Francisco (or more generally, California). This technique uses conditional statements to drive the correct output.
Cohber goes the extra mile by allowing customization based on simple rules such as IF/Then statements, or highly complex algorhythms such as Java Script, Visual Basic, and other custom programming.
|
