Back-end Analysis

We don’t simply call it a day once a campaign has been properly executed. Cohber will help you measure campaign effectiveness, and ultimately the return on your marketing investment (ROI), by tracking and measuring factors such the cost per piece, response rate, cost per response, conversion rate, average sale and cost per sale. In addition, Cohber can use the response and conversion rates to calculate propensity scores (i.e., the likelihood that a specific target will perform a predefined action).