Variable P.U.R.L. Development

If you found out that 1 out of every 3 direct mail recipients prefers to respond online, what kind of response experience could you provide in order to keep them coming back? Are you there for them?

Cohber can provide a solution that allows personalized landing pages for each and every direct mail recipient (their personalized U.R.L.). An URL is another name for a web page.

We can also interact with each respondent in order to gain valuable information. If you had a main list that contained Name, Address, City, State, and Zip Code, how valuable would it be to you to gather other information for follow up? Information such as email address, home or work phone number, or other valuable information that you NEED to know. Cohber gathers this information via the internet when the recipient goes to their personal URL. Cohber tracks all activity for every visitor, and can show that they have an interest in your direct mail offer simply because they have gone to the site to gather more information.

Personalized URLs can have many pages associated with each client, including a Splash page, which can utilize FLASH technology to really WOW your customer; a Welcome page, where you explain the intent of the program; a Survey page, which can ask questions (you can even use the answers on later pages making it variable on-the-fly); a Update Profile page, which is where you can capture updated information including email address; a Thank You page, which can thank the client, or launch them right into your own web page; reporting and analytics, which is where you can see who has responded, how many times they went to the page (showing interest and psychographic information), as well as graphs that you can customize; and Automatic Triggers, which can be used two ways - 1) to notify you or your representatives when a client has gone to the page (allowing you to have immediate follow-up), and 2) email follow-ups to thank the client for participating, or sending them a special offer after the fact (timed triggers can be sent immediately or up to 6 months later).

The below example shows you how you can embed a personalized URL to capture information, draw your customer in to find out exactly what they are looking for, and utilize personalized URL technology to keep your database up to date.

Imagine having a customer list without email addresses. Personalized URL pages can prompt your customer or prospect to enter their email address to update your records.

Call us today to find out how we can help you! (585) 475-9100

The below piece was developed to give our customers a taste of what it's like to experience a PURL. If you click on the piece below, it will take you to an informational page showing you the different layers available.

To see a generic version PURL demonstration, and see what contents are important to include within each of your pages, please click HERE.

To see a generic version of our Image Development PURL, please click HERE.

Cohber has done numerous PURL campaigns for colleges, universities, manufacturing companies, Fortune 100 and 500 companies, and others. Call us now to find out more!

Previous Campaigns

Click HERE to see Cohber's previous holiday campaign.

The Cohber Holiday campaign has several pages for each recipient: 1) A FLASH animation Splash page; 2) a Welcome page; 3) a Survey page; 4) an Update Profile page; 5) a Thank You page; 6) variable development on the Thank You page (depending on what the persona answered for question # 5 - "What is your favorite dessert", an image associated with that dessert type is populated on the Thank You page; 7) pass off to Cohber.com after 15 seconds on the Thank You page; 7) Email Trigger to sales team

By entering your email address on the Welcome page will allow you to see the rest of the generic pages.